Research into similar products- Teaser Trailers

The Hangover Part II - 1 minute 26 seconds

The scene begins with a long shot using the view point technique of the inside of a hotel showing the audience where the location is. This hotel has dim lighting with brown as the main colour along with the use of air fans suggests that this place is hot somewhere in the third world country. We then see a room we presume inside the hotel and straight away there is this sense that it is messy and not looked after well by a lot of blankets on the floor and all of the doors wide open creates this untidy feel helped shown by the camera tracking in. The untidiness continues where bottles are fallen. In addition, a cockroach is walking on top of a clock again to suggest it is in a foreign hot country. Then a close up shot of a sink full of dirt and the cockroach again implies filthiness. In the next clip the slow motion effect of the camera tilting upwards exaggerates their stupidity of their look as they are looking around wondering where they are in shown in a group shot, which seems they are walking in a market. We can tell it is a market by the shops and customers holding bags. The sense of warmth is implied again as the lighting is very bright and the characters are using hats and sunglasses to protect him from the bright sun, also they seem to be sweaty shown on their slightly wet face and their expressions seem quite lazy as the warmth does make you feel like this. The scene ends with the characters walking away in a close up shot with a title flashing up of when it is coming out.

 

Throughout the whole teaser trailer the same music song is played. The non diegetic sound is of a hip hop rap genre with an upbeat tune along with a man rapping to the rhythm giving the impression of this being a ‘cool’ movie to watch which relates to their target audience as the music portrays what they tend to listen to. The constant use and beats of the high pitch piano sounds gives a sense that the characters are moving along steadily to the song in a foreign place which they appear lost in.  The song repeats the words ‘Reminder’ which relates well to the movie as it is about their hangover and they are trying to remember what happened the previous night.

In addition, this will appeal to their target audience of youth as having a ‘Hangover’ tends to be stereotypical of what the ages of 17-29 do.

This film was produced by Warner Brothers and Legendary Pictures which is shown at the beginning of the trailer. Their logos popped up on the screen to make the audience understand who the company is for the film. In addition, as Warner Brothers is a large conglomerate, this will attract more audiences to come and watch the movie. Furthermore, quotations from newspapers and magazines about their positive opinion on the film pop up at the start of the clip. Having established magazines such as Rolling Stone saying how good this film is, will appeal to the audience used to make them come and see it.