Research into Film Posters

Zac Efron will attract a teenage female audience as he is good looking. Also he has been successful in the ‘High School Musical’ sequels and will attract the same audience who has watched previous films he has been in. This poster uses the star as a unique selling point.

The photograph shows the main character with the use of glasses, a messy tie and a leather jacket. This representation emphasizes this stereotypical ‘cool’ young guy look, contrasted well with the more mature clothing on the floor. The placement of his clothing on the floor suggests a change, showing what he used to wear. This gives an indication to the viewers on what the movie is about.

In the title, the number ‘17’ is emphasized through the bold red colour. The rhetorical question ‘Who says you’re only young once’ brings the viewer involved and keeps them interested relating with the title and the photograph. This will appeal to a family audience as it relates to teenagers (17) but also parents as the rhetorical question makes them think about their own maturity.

The institutional credits at the right hand side help establish the formal look of a poster. A release date, coloured in red to stand out, is shown on the bottom right corner to inform the audience when it comes out.