Empire has a fairly basic masthead coloured all in Red contrasting well with the black background which draws in the attention of the readers. The masthead is partly hidden by the cover star. This is most likely because Empire has already established a brand identity and therefore does not need to show the entire masthead for it to be recognised by its target audience.
Except for the masthead ‘Spider-Man’ is the largest sans-serif font on the page, making it the focus point of the cover and therefore the main headline. Empire consistently uses the same fonts and mainly sticks to red, black and white.
Empire follows the codes and conventions of magazines by placing a barcode and by displaying issue information and the price.
Another way in which Empire appeals to its audience is by giving away freebies. For example free posters are given away with this issue.
The mise-en-scene of the cover image is very effective because it fits in with the fantasy genre by using the Spiderman costume and the typical Spiderman pose with his hands. The hand is right in the viewers face giving Spiderman a dark side which is shown through his black costume and would appeal to a young audience of 12-28 year olds appealing more to the male side as they tend to be more interested in superheroes.
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