Friday 2 December 2011

What is the difference between a trailer and a teaser trailer?

A teaser trailer is a condensed version of a theatrical trailer intended to entice the audience about an upcoming movie and to begin hype on major films. They do not reveal any significant plot details and are meant only to give a minor glimpse as what is to come.

Theatrical trailers, or film trailers are film advertisements for films; they are commonly known as previews of coming attractions. A trailer is more detailed than a teaser trailer. It may provide plenty of detail as to what the plot is about.

Highlighting key points:

A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film, television program, video game or similar, usually released long in advance of the product, so as to "tease" the audience.


Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large(r), full-blown campaign for a product launch or otherwise important event.

Movie teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. Tester trailers are usually only made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Other ones (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.

Research into similar products- Teaser Trailers


Hot Fuzz- 41 seconds
The opening scene tracks out into a medium shot to introduce the location and brings the viewers to the first character. The organisation of the mise-en-scene helps shows that we are in a school environment by the use of a classroom board and the manner in which the man is posed represented as a teacher even though he is wearing police clothing, it seems as if he is coming in school for the day to teach about being a policeman shown through his diegetic dialogue. Cutting into the next shot we then see the children, which the viewers presumed there would be, sitting down represented in a classroom environment shown through the engagement of the children. As the man acting as the teacher asks the children ‘are there any questions?’ the camera tilts to the right where a police helper asks the question using an eye line match editing. This becomes humorous as he asks a childish question of blowing up heads as if he is a child sitting down with the kids even though he is a fully grown adult. This tells the viewer that this movie will be a comedy genre. In addition the actors Simon Peg and Nick Frost are well known English comedian actors which a wide range of audiences can relate to, especially the age group of 15- 35 year olds which is their target audience. Then there are a series of cuts shown quickly of scenes from the film where all of the clips have big explosions and gun shots. By using a heavy guitar soundtrack with the exploding scenes emphasizes the upbeat tempo and feeling for what the film will be like. This indicates to the viewers that the genre is also action and crime. Having more than one genre is a way in trying to appeal to a mass market.  

A text pops up saying ‘from the team that brought you Shaun of the Dead’, this teases the audience as ‘Shaun of the Dead’ was a successful film, and the fact that they are producing this film will make audiences feel that this will be a good film to go and watch. Also, by having the same two main characters as ‘Shaun of the Dead’ implies that the makers and the characters have a strong bond between one another as they are going to produce a new film of a slightly different genre.


Research into similar products- Teaser Trailers



Amélie- 1 minute 5 seconds
The maker of the film is called Miramax Zoe which is shown at the start of the trailer. Because this is a small conglomerate, this implies that this film will be different and unique compared to a typical Hollywood movie, which will attract a different kind of audience.
The trailer opens with a series of cross cuttings between several characters using a medium close up shot tracking in to their faces to see clearly their expressions. This is used to emphasize the connection these characters all have with one another. There is a bell sound used as the background which creates this thinking feeling for the viewers. The music stops and eventually cuts to the main characters face (Amélie) in a big close up, represented that she is the main connection for all the other characters. In addition, the narrator is brought forward and introduces Amélie.
Then there are a series of shots shown quickly in different locations to get a feel of what setting it is. As the music soundtrack gets more upbeat, the clips shown with it increase in pace creating a rushed and busy feel, thus giving a sense that a lot happens in the film, teasing the audience.
This is a romantic comedy yet is different from the stereotypical genre. It is also a very traditional French film, helped shown through the French instruments being played in the background and it is set in Paris, we can see this by the mise-en-scene of the buildings and clothes worn by the characters. Being a romantic genre, this will appeal more to a female audience.
This trailer gives a sense of fantasy shown through the special effects of Amélie turning into a puddle. Furthermore, in the last clip, the pig figure turned into life by switching the light off creating this surreal feeling throughout the trailer. This was emphasized by the high pitch piano sound giving a magical feel which is often used in fairy tale films.



Research into similar products- Teaser Trailers


Kung Fu Panda 2- 1 minute 
The makers of this film are shown at the start and at the end of the trailer. DreamWorks Animation and Paramount are huge conglomerates, with a good reputation when it comes to animations therefore this will appeal to the audience.






The opening scene lasting 20 seconds begins with an establishing long shot of the view of the mountains, where the mood seems very warm and happy due to the bright lighting coming from the sky. The camera tracks in quickly through to the Panda; this is helped shown by the ‘swoosh’ sound effect, which feels as if the viewers are going through the wind rapidly creating a strong visual animation effect. This effect is how we get introduced to the narrative, using a match on action editing giving the trailer a sense of continuity.
A non diegetic soundtrack is used where the song has a lyric saying ‘everybody wants kung fu fighting’ which is clearly linked to the film of the title ‘Kung Fu Panda 2’. The Panda is represented in a large size making it seem he is a ‘big friendly giant’ figure. He makes these humorous gestures of cracking his back and showing off his karate moves in a close up shot, where the sound effects to go with his moves seem humorous and cartoon like, which will appeal to their target audience of children. In addition, it cuts to the panda acting funny again trying to show off but failing which is a common technique that always works to make the audience laugh, especially kids. We then see an extreme close up of the Pandas eye as he is getting the viewers involved by challenging him into a ‘Kung Fu staring contest’. The music stops for 10 seconds for the staring contest which further engages the viewers. This good effect further teases the audience; also the Panda addresses the audience in a polite manner as he tells the viewers ‘you look amazing by the way’ extending his strong bond between him and his viewers.  
This trailer will appeal to viewers who have previously watched the first movie. In addition, at the end of the trailer it shows that this film is shown in 3D to attract mainly a younger audience who want to watch the movie in a different dimension.
This animation is an adventure comedy genre for all the family, especially targeted to a younger audience of children. By using the voice over for the Panda as Jack Black, who is a well known actor, this will attract many more audiences than if it was an unknown voice over as kids are familiar with his voice. Furthermore, the presence of Jack Blacks voice over helps show that this is a comedy movie as he has played in many other roles which viewers will recognize in the comedy genre.  

Research into similar products- Teaser Trailers





The Dark Night Rises- 1 minute 35 seconds
This film was produced by Warner Brothers and Legendary Pictures which is shown at the beginning of the trailer. Their logos popped up on the screen to make the audience understand who the company is for the film. In addition, as Warner Brothers is a large conglomerate, this will attract more audiences to come and watch the movie.










The opening scene begins with a medium shot of a ripped apart building, where the camera moves up along with the building. This upward movement is helped shown through the swift and fast sound effect. The building is shown with a dark dim lighting creating a mysterious uncomfortable atmosphere. This unusual scene is then understood to viewers as a written dialogue pops up saying: ‘Every Hero has a journey’, implying that the upward movement of the building was taking the viewer to this journey, which is then bringing the viewer into the next scene introducing the narrative. Also a man’s voice is talking in the background but is not seen in the trailer. This brings the viewer feel more involved as his voice acts as if he is actually speaking to you and giving clues to what this trailer is signifying.








The first part of the scene which lasts for 36 seconds uses cutaways using long shots to show individual characters in isolated places. The use of a non diegetic soundtrack helps this sense of tension and isolation as the music gives this suspense feeling to the characters location helped also through the use of dark lighting.
Cutting into the second part of the trailer, the tense music stops for the character to say his first line of dialogue. The technique of suddenly having no background sound gives a sense to the viewer that he has something important to say. The music starts again, but this time with a gentle rhythm implying that he is a good character in the film. Shown in a close up shot, he is represented in an un-well manner through the mise-en-scene of the hospital bed he is lying in and the slow heavy breathing when he talks. This is stereotypical in an action type genre, as the good guys always get put down into hard consequences.
The camera then tilts up to the sky surrounded with buildings and starts moving upwards towards the light. This suggests that there is still hope, even though there is darkness everywhere else. The camera moves slowly upwards, yet there is a feeling that this movement will increase in speed through the increasing non diegetic beat. This shows the batman symbol which fans of this hero can relate to. Eventually the camera is then moved right up to the light from the sky where we can see the title of the film ‘The Dark Night Rises’ which clearly links to the previous clip. The sound changes its rhythm as the title pops up to give off a strong effect for the title of the film.








The last clip which lasts 3 seconds finally shows a fight scene with Batman in it. We can tell this is a fight scene by the posture and expressions of their hands getting ready to fight. Throughout this trailer, there was this sense that Batman was in danger or not existing anymore, shown by the absence of him, and the dialogue of characters questioning if he exists or not. This clip has deliberately shown Batman at the end of the trailer to tease the audience that he still exists and is ready for a fight which is what the viewers want to see the main character, the hero of the film.









Research into similar products- Teaser Trailers




The Hangover Part II - 1 minute 26 seconds


The scene begins with a long shot using the view point technique of the inside of a hotel showing the audience where the location is. This hotel has dim lighting with brown as the main colour along with the use of air fans suggests that this place is hot somewhere in the third world country. We then see a room we presume inside the hotel and straight away there is this sense that it is messy and not looked after well by a lot of blankets on the floor and all of the doors wide open creates this untidy feel helped shown by the camera tracking in. The untidiness continues where bottles are fallen. In addition, a cockroach is walking on top of a clock again to suggest it is in a foreign hot country. Then a close up shot of a sink full of dirt and the cockroach again implies filthiness. In the next clip the slow motion effect of the camera tilting upwards exaggerates their stupidity of their look as they are looking around wondering where they are in shown in a group shot, which seems they are walking in a market. We can tell it is a market by the shops and customers holding bags. The sense of warmth is implied again as the lighting is very bright and the characters are using hats and sunglasses to protect him from the bright sun, also they seem to be sweaty shown on their slightly wet face and their expressions seem quite lazy as the warmth does make you feel like this. The scene ends with the characters walking away in a close up shot with a title flashing up of when it is coming out.




 





Throughout the whole teaser trailer the same music song is played. The non diegetic sound is of a hip hop rap genre with an upbeat tune along with a man rapping to the rhythm giving the impression of this being a ‘cool’ movie to watch which relates to their target audience as the music portrays what they tend to listen to. The constant use and beats of the high pitch piano sounds gives a sense that the characters are moving along steadily to the song in a foreign place which they appear lost in.  The song repeats the words ‘Reminder’ which relates well to the movie as it is about their hangover and they are trying to remember what happened the previous night.

In addition, this will appeal to their target audience of youth as having a ‘Hangover’ tends to be stereotypical of what the ages of 17-29 do.


This film was produced by Warner Brothers and Legendary Pictures which is shown at the beginning of the trailer. Their logos popped up on the screen to make the audience understand who the company is for the film. In addition, as Warner Brothers is a large conglomerate, this will attract more audiences to come and watch the movie. Furthermore, quotations from newspapers and magazines about their positive opinion on the film pop up at the start of the clip. Having established magazines such as Rolling Stone saying how good this film is, will appeal to the audience used to make them come and see it.
 

Thursday 1 December 2011

Genre specific research into teaser trailers


The Social Network Teaser Trailer:
·        First scene introduces the location at night at college using a long shot tracking in.
·        A lot of variety of clips edited together so it doesn’t feel we are watching a scene from the film. Gives the sense that these are clips that could be from any part of the film which makes it more appealing to watch.
·        Kanye West hip hop Track (upbeat tempo) played throughout the whole trailer to give this sense of coolness and a good feeling to the film.
·        Text in between scenes to help the viewers understand and keep them engaged with the trailer.
·        Sense of youth brought through the location of places (eg College, bedroom, party) and age of characters.
·        You can easily tell it is a Biography and Drama genre as it is about the story of one guy creating facebook.
·        Appealing to a teenage audience mainly to boys as the theme is about technology and money which boys are more interested about.
This is the only specific genre teaser trailer which is a modern biography drama genre in which I feel has inspired me to make a trailer from this type of genre. I feel interested by this particular one and wish to base mine inspired by this trailer. I really enjoyed this trailer because of it’s up to date message it brings with technology. The trailer was edited very well by picking correct scenes to go together and in order. Also the soundtrack worked well throughout it.

Reflection from Teaser Trailers with links to own Teaser Trailer

By researching the teaser trailers I figured out how to analyse them efficiently and effectively. I have found out how it is all put together where a lot of various techniques are used and put in to appeal and ‘tease’ a particular audience to make them come and watch the film.
What the majority of teaser trailers had in common were that they all had shown the film company logo at the start and the title of the movie at the end of the trailer to show information on the film. Often it was produced by a large conglomerate so audiences can recognise the makers and would appeal to them.
Half of the trailers had longer scenes from the actual film and the other half had a lot of variety of clips edited together so it doesn’t feel we are watching a scene from the film. I feel this gave off a stronger effect as it gives the sense that these clips could be from any part of the film which makes it more appealing to watch as it seems that the film will have a lot happening. Also I feel that the long scene in the Kung Fu Panda with the ‘Kung Fu staring contest’ worked extremely well in engaging the viewers where this scene was not a part from the film but just for the trailer, which created a strong effect.
After researching teaser trailers, I will place the title of the film at the end by following the codes and conventions of a trailer. My first scene will set a location and a sense of what type of genre it will be. I will place text in between scenes to help the viewers understand and keep them engaged with the trailer. My clips will have a sense that it is not all taken from one scene of a film, but from several parts. I feel that the same soundtrack was most effective when it was played throughout the trailer; therefore choosing the right track to fit in will be a vital part and acts as the ‘heartbeat’ of the trailer creating the atmosphere.

Research into Film Posters





The layout for this poster is fairly straightforward; a whole page for the photo is used with hardly any text displayed. This gives the poster a minimalist, uncluttered appearance, overall a simplistic feel. The only bit of bright colour found in the article is the name of the main actor. Tom Hanks is written in red bold font to make it stand out from the rest of the poster and attract the reader’s attention. In addition, his name is written nearly as big as the title of the film emphasizing this well known actor. This poster uses the star as a unique selling point.
The quote ‘The world will never be the same once you’ve seen it through the eyes of Forrest Gump’ attracts the audience by luring them in to get this must have experience that the film will give you. The text is written in over a white background, this connotes emptiness, and the page lacks in colours, which makes the title of the film stand out.
The photograph, taken from a scene in the film, is of the main actor Tom Hanks sitting on a bench by himself with luggage. This suggests that the film is all about him which makes this movie a biography and drama genre. Furthermore, the luggage represented suggests that he is taking a journey to which hints about what the film is about. This photo doesn’t give many hints away making the viewers think about what this film is going to be like. This makes this a very effective poster into luring them to watch Forrest Gump.
People who have seen previous films with actor Tom Hanks in, will identify that this will also be a romantic comedy genre and would appeal to a wide variety of audiences especially adults as their main intentions.

Research into Film Posters





Not much text is shown because this film is a sequel to the first one, so the targeted audience will be viewers who have watched the first one and anyone interested in superheros. Young boys tend to be appealed with superheros and this will be their main target audience.
The main character takes up the majority of the poster showing a big close up shot of his face, by doing so creates more of an impact. The layout is very simplistic giving it a minimalist feel. The background is an image of a city which blends in well with the face giving a sense that he is a major part of the city. The title ‘Spiderman 2’ suggests that this is a fantasy genre.
A release date, coloured in white to stand out, is shown on the bottom to inform the audience when it comes out. This is the only written text shown apart from the title which gives out very little message to what the film is about. The photograph of the character has half of his face with the Spiderman disguise on, giving a sense that he is ‘two faced’ living two very different lives.

Research into Film Posters


Zac Efron will attract a teenage female audience as he is good looking. Also he has been successful in the ‘High School Musical’ sequels and will attract the same audience who has watched previous films he has been in. This poster uses the star as a unique selling point.

The photograph shows the main character with the use of glasses, a messy tie and a leather jacket. This representation emphasizes this stereotypical ‘cool’ young guy look, contrasted well with the more mature clothing on the floor. The placement of his clothing on the floor suggests a change, showing what he used to wear. This gives an indication to the viewers on what the movie is about.
In the title, the number ‘17’ is emphasized through the bold red colour. The rhetorical question ‘Who says you’re only young once’ brings the viewer involved and keeps them interested relating with the title and the photograph. This will appeal to a family audience as it relates to teenagers (17) but also parents as the rhetorical question makes them think about their own maturity.

The institutional credits at the right hand side help establish the formal look of a poster. A release date, coloured in red to stand out, is shown on the bottom right corner to inform the audience when it comes out.


Research into Film Posters


The title Ratatouille is positioned at the centre of the poster making it the focal point. This title sticks out from the rest as it is the only text on the poster and uses a blue colour to contrast well with the background image. Also, underneath the title, shows a different spelling of the name (rat-a-too-ee). This gives a childish feeling, as well as a sense that this film could be located from a different country. This technique involves the reader.
The main message of the poster is primarily visual. This is because their target audience are for a younger age group of 5-14 year olds as they tend to understand visual messages rather than verbal. The image is an animation of important characters in the kitchen, showing that this is what the film will look like and helps establish that it is an animation comedy genre. The characters are looking straight to the viewers in a friendly manner by waving their hands. This is deliberately shown to give a warm welcoming feeling for the young targeted audience.
Kids get attracted to fury characters, and in this case a nice looking rat is shown. However this could harm the message of the marketing campaign by having a rat which tends to be a smelly animal, placed in a kitchen tends to give an unhygienic feel.
Disney Pixar is shown to tell the audience who are the makers of the film. Disney has been successful in producing animations, e.g. Toy Story; therefore will have a strong bond and reputation with the audience.

Research into Film Posters


Adam Sandler’s name is written nearly as big as the title of the film emphasizing this well known actor where the star is used as a unique selling point. Adam Sandler’s presence and the humorous picture tells the viewer that the movie is a comedy genre.
The main colours used are orange and red with a hint of blue. ‘Coming soon’ is coloured in blue in a large font size to stand out from the rest of the poster. The institutional credits at the bottom help establish the formal look of a poster. The simplicity feel with few texts and simple sentences along with the colours used are deliberately chosen to attract a male audience.
The photograph, taken from a scene in the film, is of a kid peeing on a door with his dad which gives off an offensive sense and could harm the message of the marketing campaign. However this image is very effective and the attention is gained because of the shocking and the surprised sight of a small child peeing. The child is represented as picking up gestures from the father and that our behaviours are often characterised through someone you look up to which hints about what the movie is about. This image will connect straight away to the audience, targeting a wide range of people, especially male children and parents as these types of people are present in the photograph.

Reflection from Film Posters with links to own Film Poster

By researching the film posters I figured out how to analyse them efficiently and effectively. I have found out how it is represented and layered out to see who the film is aimed for. A lot of various techniques are used and put in to appeal to a particular audience.
All of the posters gave out hints and clues using both verbal and visual effects to show what the film is about. What the majority of the posters had in common were that they had shown a date to when it is coming out to inform to viewers. Also they had a strong photograph which gives out a meaning towards the film.
I have learnt that posters all have a commercial purpose but also have an artistic value. People buy them and place it on their walls. 
I feel that the posters which where the most simplistic, gave a stronger impact than those which had more information. They all have a unique look to them, as they are trying to attract a different type of audience. For example, the Ratatouille poster seemed much more unique through its illustrations compared to the rest as they were attracting the youngest type of audience.
After researching film posters, I will keep my poster to a simplistic feel, using an image as the main attraction to lure the viewers in. The photograph will send out a message about the movie but without giving too much away. Also I would like to make the title of the film stand out the most to help connect it to the photograph. I will also think of an extra graphic to give my poster a more aesthetic value.

Research into Film Magazine Front Covers


The mise-en-scene of the cover image is very effective because it fits in with the action fantasy drama by using Johnny Depp photographed in a medium long shot where he is the focal point of this particular issue. Having his presence will deliberately appeal to a young female audience as he is good looking. Also Johnny Depp’s posture with his left hand gives off a feminism look which will attract to a female audience even more. The star is used as a unique selling point.
Empire consistently uses the same fonts and mainly sticks to yellow and white as their main colours. In this particular issue the bright lighting and blue sky colour gives off a gentle warm and welcoming feeling therefore targeting towards more of a female audience. This would appeal to their target audience of 11-19 year olds as it gives the magazine an edgier more youthful teenage feel.
Empire follows the codes and conventions of magazines by placing a barcode and by displaying issue information and the price. Eye catching words are used such as ‘Essential’ and ‘Biggest Year ever’ and the use of exclamation marks are all to excite the reader.

Research into Film Magazine Front Covers


Total Film’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. Total Film’s masthead is big, bold and straight to the point.
What gives Total Film its brand identity is the way the masthead has the word Total inside the letter ‘F’ from the word ‘Film’ giving a professional look. This would appeal to their target audience of 21-39 year olds as it gives the magazine a more formal mature feel.
Except for the masthead ‘The Social Network’ is the largest serif font on the page, making it the focus point of the cover and therefore the main headline.
The cover image is of the main character from the film The Social Network which is about Facebook. It is deliberately shown in a medium close up of the character like this is his Facebook profile image. The whole cover is also made up of hundreds of profile pictures. This gives off a strong effect as it links well with the film.
The simplicity feel given through very little text and the use of an image of one person, gives the impression that this magazine issue will focus on a biography drama genre.

Research into Film Magazine Front Covers


Empire has a fairly basic masthead coloured all in Red contrasting well with the black background which draws in the attention of the readers.  The masthead is partly hidden by the cover star. This is most likely because Empire has already established a brand identity and therefore does not need to show the entire masthead for it to be recognised by its target audience.
Except for the masthead ‘Spider-Man’ is the largest sans-serif font on the page, making it the focus point of the cover and therefore the main headline. Empire consistently uses the same fonts and mainly sticks to red, black and white.
Empire follows the codes and conventions of magazines by placing a barcode and by displaying issue information and the price.
Another way in which Empire appeals to its audience is by giving away freebies. For example free posters are given away with this issue.
The mise-en-scene of the cover image is very effective because it fits in with the fantasy genre by using the Spiderman costume and the typical Spiderman pose with his hands. The hand is right in the viewers face giving Spiderman a dark side which is shown through his black costume and would appeal to a young audience of 12-28 year olds appealing more to the male side as they tend to be more interested in superheroes.

Research into Film Magazine Front Covers


Geek’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. Geek’s masthead is big, bold and straight to the point.
Geek uses a pun and a double meaning where by the cover image and the headline are linked well together.  The cover image shows the main character getting a baby out and the headline says ‘Seth Rogen Delivers’ by actually meaning he has delivered in two successful films; this technique is used to get them interested and lure the readers in.
Geek follows the codes and conventions of magazines by placing a barcode and by displaying issue information and the price.
The house style colours of red, blue, black and white will appeal more to a male audience. In addition, the magazine has texts about ‘Superhero’s, ‘tech,’ ‘obsession’, and ‘birds’ which targets a young male audience of ages 16-29.  
A simple feel is given to the magazine through its graphics. For example the serif font used for the headline ‘Seth Rogen Delivers’ is very plain as the font has nothing inside it. This front cover is colourful in certain parts, especially on each side which gets attention at a quick glance.

Research into Film Magazine Front Covers


Total Film has a fairly basic masthead that is partly hidden by the cover star. This is most likely because Total Film has already established a brand identity and therefore does not need to show the entire masthead for it to be recognised by its target audience.
The rhetorical question on the bottom right hand side ‘Sex with an octopus?’ further involves the reader.  The quote also acts as a lure, to encourage the audience to read the full story inside.
Total Film follows the codes and conventions of magazines by placing a barcode and by displaying issue information and the price. This magazine follows the codes and conventions of film magazines by displaying a list of featured movies on the bottom left hand side of the front cover.  This gives the audience an idea of what type of films are issued and therefore the genre (Fantasy) to expect inside the magazine.
Except for the masthead ‘King Kong’ is the largest sans serif font on the page, making it the focus point of the cover and therefore the main headline. The deliberate use of the bright yellow colour of the serif font attracts readers as it stands out the most.
The cover image is of two characters from the King Kong film. Their pose gives a romantic feel and would appeal to a female audience. Overall the way they are dressed gives a traditional cinema look to the magazine.  

Reflection from Film Magazine Front Covers with links to own Film Magazine Front Cover

By researching the film magazine front covers I figured out how to analyse them efficiently and effectively. I have learnt new technical language such as the ‘Masthead’, ‘Graphics’, ‘House style’, ‘lure’ and I have found out how it is represented to see who the magazine is aimed for. A lot of various techniques are used and put in to appeal to a particular audience.
What the majority of front covers had in common were that they all gave away freebies in the magazine, which tended to be a free Poster to make the reader pick it out and buy it. Also the Masthead and barcode was always present and were all placed in a similar layout with the masthead at the top of the cover and the barcode on the side of it.
Also I have found out that film magazine front covers use the main headline as the main theme for that particular issue making all the surroundings connect to it; for example linking the quotes and the House styles together, appealing to the same genre and target audience.
I now have a number of ideas on how to set up my film front cover to make it look professional. This has given me more of an idea than before on what I will use and put in my own front cover. I feel that every detail I will put in, will link to the main headline. I will use quotes and show other films that will be in the magazine within the same genre as my film to get this sense of connection between the headline and the magazine. Also a Masthead and a barcode will be placed in my front cover following the codes and conventions of the film magazine.

Research into inspirational practitioners


John Lasseter:

John Lasseter is an American animator, director and the chief creative officer at Pixar and Walt Disney Animation Studios. He is also currently the Principal Creative Advisor for Walt Disney Imagineering. He has been successful in top animations such as Toy Story and Bug’s Life. He has inspired me by the way he captures a different unique view such as a toy or a bug and brings this imaginative story to life. I like his attention to detail.

Edgar Wright:
Edgar Howard Wright is an English film and television director and writer. He is most famous for his work with Simon Pegg and Nick Frost on the films Shaun of the Dead and Hot Fuzz which I really enjoyed watching for its comedy genre along with a strong story line.
Dennis Dugan:
Dennis Dugan is an American director, comedian, and actor. He is most famous for his partnership with comedian actor Adam Sandler, with whom he directed two successful films Happy Gilmore and Big Daddy which I really enjoyed. I like his strong relationship with actor Adam Sandler creating two amazing humorous entertaining films.