To market to any given audience effectively for a film, it is essential to become familiar with your target market; their habits, behaviors, likes, and dislikes. Markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold. Because of the many variations included in a market it is essential, since you cannot accommodate everyone’s preferences, to know exactly who you are targeting to. The biggest mistake possible is to target everybody and ending up appealing to no-one. Determining the target audience is one of the most important activities.
No comments:
Post a Comment