The layout for this poster is fairly straightforward; a whole page for the photo is used with hardly any text displayed. This gives the poster a minimalist, uncluttered appearance, overall a simplistic feel. The only bit of bright colour found in the article is the name of the main actor. Tom Hanks is written in red bold font to make it stand out from the rest of the poster and attract the reader’s attention. In addition, his name is written nearly as big as the title of the film emphasizing this well known actor. This poster uses the star as a unique selling point.
The quote ‘The world will never be the same once you’ve seen it through the eyes of Forrest Gump’ attracts the audience by luring them in to get this must have experience that the film will give you. The text is written in over a white background, this connotes emptiness, and the page lacks in colours, which makes the title of the film stand out.
The photograph, taken from a scene in the film, is of the main actor Tom Hanks sitting on a bench by himself with luggage. This suggests that the film is all about him which makes this movie a biography and drama genre. Furthermore, the luggage represented suggests that he is taking a journey to which hints about what the film is about. This photo doesn’t give many hints away making the viewers think about what this film is going to be like. This makes this a very effective poster into luring them to watch Forrest Gump.
People who have seen previous films with actor Tom Hanks in, will identify that this will also be a romantic comedy genre and would appeal to a wide variety of audiences especially adults as their main intentions.
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