The mise-en-scene of the cover image is very effective because it fits in with the action fantasy drama by using Johnny Depp photographed in a medium long shot where he is the focal point of this particular issue. Having his presence will deliberately appeal to a young female audience as he is good looking. Also Johnny Depp’s posture with his left hand gives off a feminism look which will attract to a female audience even more. The star is used as a unique selling point.
Empire consistently uses the same fonts and mainly sticks to yellow and white as their main colours. In this particular issue the bright lighting and blue sky colour gives off a gentle warm and welcoming feeling therefore targeting towards more of a female audience. This would appeal to their target audience of 11-19 year olds as it gives the magazine an edgier more youthful teenage feel.
Empire follows the codes and conventions of magazines by placing a barcode and by displaying issue information and the price. Eye catching words are used such as ‘Essential’ and ‘Biggest Year ever’ and the use of exclamation marks are all to excite the reader.
No comments:
Post a Comment