Adam Sandler’s name is written nearly as big as the title of the film emphasizing this well known actor where the star is used as a unique selling point. Adam Sandler’s presence and the humorous picture tells the viewer that the movie is a comedy genre.
The main colours used are orange and red with a hint of blue. ‘Coming soon’ is coloured in blue in a large font size to stand out from the rest of the poster. The institutional credits at the bottom help establish the formal look of a poster. The simplicity feel with few texts and simple sentences along with the colours used are deliberately chosen to attract a male audience.
The photograph, taken from a scene in the film, is of a kid peeing on a door with his dad which gives off an offensive sense and could harm the message of the marketing campaign. However this image is very effective and the attention is gained because of the shocking and the surprised sight of a small child peeing. The child is represented as picking up gestures from the father and that our behaviours are often characterised through someone you look up to which hints about what the movie is about. This image will connect straight away to the audience, targeting a wide range of people, especially male children and parents as these types of people are present in the photograph.
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