Research into Film Posters

The title Ratatouille is positioned at the centre of the poster making it the focal point. This title sticks out from the rest as it is the only text on the poster and uses a blue colour to contrast well with the background image. Also, underneath the title, shows a different spelling of the name (rat-a-too-ee). This gives a childish feeling, as well as a sense that this film could be located from a different country. This technique involves the reader.

The main message of the poster is primarily visual. This is because their target audience are for a younger age group of 5-14 year olds as they tend to understand visual messages rather than verbal. The image is an animation of important characters in the kitchen, showing that this is what the film will look like and helps establish that it is an animation comedy genre. The characters are looking straight to the viewers in a friendly manner by waving their hands. This is deliberately shown to give a warm welcoming feeling for the young targeted audience.

Kids get attracted to fury characters, and in this case a nice looking rat is shown. However this could harm the message of the marketing campaign by having a rat which tends to be a smelly animal, placed in a kitchen tends to give an unhygienic feel.

Disney Pixar is shown to tell the audience who are the makers of the film. Disney has been successful in producing animations, e.g. Toy Story; therefore will have a strong bond and reputation with the audience.