This film was produced by Warner Brothers and Legendary Pictures which is shown at the beginning of the trailer. Their logos popped up on the screen to make the audience understand who the company is for the film. In addition, as Warner Brothers is a large conglomerate, this will attract more audiences to come and watch the movie.
The opening scene begins with a medium shot of a ripped apart building, where the camera moves up along with the building. This upward movement is helped shown through the swift and fast sound effect. The building is shown with a dark dim lighting creating a mysterious uncomfortable atmosphere. This unusual scene is then understood to viewers as a written dialogue pops up saying: ‘Every Hero has a journey’, implying that the upward movement of the building was taking the viewer to this journey, which is then bringing the viewer into the next scene introducing the narrative. Also a man’s voice is talking in the background but is not seen in the trailer. This brings the viewer feel more involved as his voice acts as if he is actually speaking to you and giving clues to what this trailer is signifying.
The first part of the scene which lasts for 36 seconds uses cutaways using long shots to show individual characters in isolated places. The use of a non diegetic soundtrack helps this sense of tension and isolation as the music gives this suspense feeling to the characters location helped also through the use of dark lighting.
Cutting into the second part of the trailer, the tense music stops for the character to say his first line of dialogue. The technique of suddenly having no background sound gives a sense to the viewer that he has something important to say. The music starts again, but this time with a gentle rhythm implying that he is a good character in the film. Shown in a close up shot, he is represented in an un-well manner through the mise-en-scene of the hospital bed he is lying in and the slow heavy breathing when he talks. This is stereotypical in an action type genre, as the good guys always get put down into hard consequences.
The camera then tilts up to the sky surrounded with buildings and starts moving upwards towards the light. This suggests that there is still hope, even though there is darkness everywhere else. The camera moves slowly upwards, yet there is a feeling that this movement will increase in speed through the increasing non diegetic beat. This shows the batman symbol which fans of this hero can relate to. Eventually the camera is then moved right up to the light from the sky where we can see the title of the film ‘The Dark Night Rises’ which clearly links to the previous clip. The sound changes its rhythm as the title pops up to give off a strong effect for the title of the film.
The last clip which lasts 3 seconds finally shows a fight scene with Batman in it. We can tell this is a fight scene by the posture and expressions of their hands getting ready to fight. Throughout this trailer, there was this sense that Batman was in danger or not existing anymore, shown by the absence of him, and the dialogue of characters questioning if he exists or not. This clip has deliberately shown Batman at the end of the trailer to tease the audience that he still exists and is ready for a fight which is what the viewers want to see the main character, the hero of the film.
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