Total Film’s masthead follows the codes and conventions of a magazine by taking up the full width of the page and being positioned at the top of the page so it can be seen. Because of this the masthead is the biggest writing on the cover and draws in the attention of the reader. Total Film’s masthead is big, bold and straight to the point.
What gives Total Film its brand identity is the way the masthead has the word Total inside the letter ‘F’ from the word ‘Film’ giving a professional look. This would appeal to their target audience of 21-39 year olds as it gives the magazine a more formal mature feel.
Except for the masthead ‘The Social Network’ is the largest serif font on the page, making it the focus point of the cover and therefore the main headline.
The cover image is of the main character from the film The Social Network which is about Facebook. It is deliberately shown in a medium close up of the character like this is his Facebook profile image. The whole cover is also made up of hundreds of profile pictures. This gives off a strong effect as it links well with the film.
The simplicity feel given through very little text and the use of an image of one person, gives the impression that this magazine issue will focus on a biography drama genre.
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