Total Film has a fairly basic masthead that is partly hidden by the cover star. This is most likely because Total Film has already established a brand identity and therefore does not need to show the entire masthead for it to be recognised by its target audience.
The rhetorical question on the bottom right hand side ‘Sex with an octopus?’ further involves the reader. The quote also acts as a lure, to encourage the audience to read the full story inside.
Total Film follows the codes and conventions of magazines by placing a barcode and by displaying issue information and the price. This magazine follows the codes and conventions of film magazines by displaying a list of featured movies on the bottom left hand side of the front cover. This gives the audience an idea of what type of films are issued and therefore the genre (Fantasy) to expect inside the magazine.
Except for the masthead ‘King Kong’ is the largest sans serif font on the page, making it the focus point of the cover and therefore the main headline. The deliberate use of the bright yellow colour of the serif font attracts readers as it stands out the most.
The cover image is of two characters from the King Kong film. Their pose gives a romantic feel and would appeal to a female audience. Overall the way they are dressed gives a traditional cinema look to the magazine.
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